If you hear the term direct mail and imagine mass produced, generic flyers flopped on your doormat then this blog is for you. What you’re recalling there is junk mail. Direct mail, when done correctly, gives a whole different experience.
Whether you think you have a customer avatar nailed or you’re still not entirely sure what one is, this blog walks you through how to create one (and why it’s so important!)
The team at PP8 Marketing has decades of experience helping companies to prepare to exhibit. From strategy to design to execution, we help bring together the right experts to make it happen and deliver an award winning stand!
As we head into the dawn of a new financial year, it’s a natural time to draw a line in the sand and start afresh. If you feel like you want a fresh start when it comes to your marketing plan, then here’s our advice on how to create an outstanding one in just five steps.
In all the years I have under my belt working inhouse or outsourced as a Marketing Director, it’s safe to say there’s a few common themes I’ve noticed when it comes to business owners and marketing management.
We originally published this blog in 2020 when we’d only been living with Covid-19 for five months (imagine if we knew then what we know now!) We were all so keen to see the back of 2020 and welcome 2021 in with open arms.
If you’re a business owner who finds it difficult to justify further investment into marketing, I can tell you that you aren’t alone. In fact, understanding what return a client can expect from specific marketing activities is something we come across quite regularly.
When a business is hit by an unexpected drop in demand (much like we’ve seen over recent months) quite often the knee jerk reaction is a cost cutting exercise. After all, if the revenue isn’t coming in, you don’t want your cash to keep flowing out.
We are halfway through 2020 now and thanks to the pandemic, for most businesses, the outlook for the year will have changed from the forecast made in January.
