We offer Marketing Solutions
To ensure great results, all marketing campaigns require excellent project management skills, planning, creativity and the best team with the most appropriate skills. Here are some examples of how we can help you with your marketing projects.
We work with you to create marketing strategies which reflect your business’ goals. We help you develop your brand story, segment your customers and understand their needs to determine the best marketing strategy for success.
- Vision, mission, values
- Define product or service
- Market segmentation
- Competitor analysis
- Determine marketing objectives to support business goals
We devise a practical plan of selected marketing activities which will deliver your marketing strategy.
The plan will outline exactly what type of content you will produce and when you will release it, typically in the form of a calendar.
- Advise on the optimum target market for growth
- Provide a detailed 12 month schedule of activities
- Advise on budget requirements
We work with a network of creative experts to deliver powerful marketing campaigns. We will brief and manage the creative process ensuring the project is delivered on time and within budget. We also monitor and measure results, tweaking the activities accordingly to ensure success.
- Select creative experts to deliver marketing campaigns
- Brief and manage creative agencies
- Monitor and measure results to ensure return on investment
Southern Trident – Outsourced Head of Marketing
Marketing strategy to reflect the business goals to launch with online and bricks and mortar garden centre retailers
Marketing Communications Plan to launch the new range to the trade and consumers
Re-brand and re-positioning project to target the eco-conscious gardening consumer
Launch of new 100% natural, sustainable packaging
Organised and led video and photography shoot
Project manage stand set up at pan-European physical and virtual trade events promoting NPD to new customers
Ongoing management of web and social media agencies as well as print and production companies
“If your business is looking to outsource it’s marketing function, then look no further. Having known Paula in the capacity of a Marketing consultant, I’ve really been impressed with her industry knowledge and ability to objectively work with small and medium businesses to deliver results. Her transparent, deliverables based working model is a real deal in times when companies struggle with excess overheads, while not being able to measure the value convincingly. I am particularly impressed with her ability to take full ownership of a task and execute it to the maximum satisfaction of stakeholders. As a marketing consultant, Paula earns my highest recommendation..”
Balaji Manoharan, Southern Trident Ltd
Community Point – Lottery funded marketing campaign to launch new community programme
Lottery funded project to launch a community support programme connecting people suffering from isolation with local activities and support programmes
PP8 was asked to select and brief the creative and production teams to create the new brand identity and marketing plan for launch
The budget was minimal and would only be available once, so we developed a plan to maximise the budget and develop templates that the charity could use to create more professinal POS including: flags sandwich board, shop signage
Created a website and social media design template for the charity to be able to easily complete and adapt to new activities and events
“Paula worked with us on the launch of a new service called ‘Community Point’ in 2019. Community Point aims to help prevent loneliness and/or social isolation by making it easier for people to link in with existing social activities, services and volunteering opportunities in their local area. The service is free to residents within the Boroughs of Guildford and Waverley and is based at Voluntary Action South West Surrey in Castle Street, Guildford.“
Lynda Mussell, Voluntary Action South West Surrey
Retail Lab @ GLEE – Project Managed Inspiration Hub at Trade Show
Brief was to create the idea and launch an innovative inspirational space for garden centre retailers at the annual garden trade event GLEE
PP8 selected and led the cross-functional team of industry experts to develop, create and build the 500m2 interactive hub full of the latest trend information in retail.
2 year project in which we brought fresh, new content to the Retail Lab @ Glee focussing on consumer engagement, market insights and demonstrating future facing trend information
Managed the relationship with 30+ industry sponsors, coordinating the businesses to select the appropriate products for the show case and project manage deliveries, presentation and return of products or sell-off for charity
“I would highly recommend Paula for the great work she achieved as project manager on the Retail Lab at Glee. Managing four different groups of stakeholders. Paula had to liaise, interpret ideas, manage budgets, host calls, meetings, keep to deadlines and deliver a content piece at glee that had never been delivered to this scale before, as a result of the high standard of the feature, it has been shortlisted for two exhibition industry awards.”
Matt Mein, Hyve Group
The Horticultural Trades Association – Consumer Photography Competition
The HTA wished to organise a Photography competition for garden centre customers nationwide. The winning photos were selected for national garden gift cards.
PP8 briefed and organised the pitch and selected the chosen creative agency to develop the campaign and related materials.
A full collection of B2B marketing communications packs were created for the retailers with guidance notes on the competition.
Posters, leaflets and a full online marketing campaign was launched to communicate the campaign to gardening consumers.
“Paula’s a great professional to work with. Whether it’s providing strategic insight, tactical execution or acting as a critical friend or consultant she always provides great value in any marketing context.“
David Denny, HTA
OnCue – Marketing strategy and Plan
Marketing strategy to launch change of business direction including name and brand change
Detailed 12 month Marketing Plan with budgeted activities to target new target market
Briefed and introduced agencies to the client to create the new website and social media plan.