Marketing Strategy

Working together, we’ll build a strong foundation for your marketing. We’ll create marketing strategies that align with your short and long term business goals. We’ll develop your brand story and positioning, identify key customer segments and how to target them, and define focused marketing plans to give you best return on your marketing investment.

  • Vision, mission, values
  • Market segmentation and evaluation
  • Brand positioning
  • Product analysis
  • Define measurable and achievable marketing objectives

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Marketing Plans and Campaigns

Aligned to your marketing strategy, we create tailored marketing plans that outline the specific activity to meet your objectives. This is a clear overview of the campaigns and marketing channels you’ll use to target your customer, typically across a 12 month period. You’ll understand the aims of each individual activity as well as how the impact they have collaboratively.

  • Detailed 12-month (or longer) marketing plan
  • Step-by-step guide to follow to ensure outlined targets are reached
  • Advise on budget requirements

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Marketing project management

We bring our skills and experience to seamlessly merge into your team to manage the delivery of key marketing projects. From the beginnings of an idea through to execution, we are responsible for managing the right resources and people to bring in your project on time and within budget.

  • Expert marketing advice and management
  • Free up your time to focus on other business priorities
  • Increase your marketing productivity and organisation

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Events and management setup

Create an unforgettable experience for your visitors and hit your event objectives by utilising our 25 years of event management experience. Not only will your event run smoothly on the day, we’ll manage the whole event lifecycle to ensure you stand out from the competition and your target audience is fully aware of your presence. Whatever your objectives on the day, we’ll maximise this opportunity leaving a lasting, positive impression for all.

  • Tailored strategy to meet your objectives
  • Managed service from start to finish
  • Attract more visitors and connect with your audience
  • Stand out from the crowd

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New Product Development

We’re highly experienced in launching new products to market and our clients trust us to lead them on this journey. Through thorough market research and analysis, we’ll ensure your new product is positioned correctly for the intended target audience and has a bespoke go-to-market strategy that creates impact and sales.

  • Market research and analysis
  • New product development evaluation and positioning
  • Competitor analysis
  • Go to market strategy

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Digital Solutions

With our digital marketing solutions we’ll help you to understand where to find your target audience online. We’ll identify which digital channels and profiles you need to be present and set clear objectives to help you move potential customers through the buyer journey. We’ll focus on growing engagement with your audiences online and improving conversions at key points. We’ll ensure your budget is spent where it will have the right impact.

  • Strategic digital strategy and plan
  • Expert advice on eCommerce and website optimisation
  • Social media management
  • Copywriting
  • Digital campaign management and creation

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Print Services

We’ll help your business to stand out in print with quality business collateral, promotional materials and even packaging solutions. We can manage everything from design, messaging, product selection through to print, production and delivery. You’ll have a suite of printed marketing material that captivates your audiences and promotes your brand.

  • Tailored print solutions
  • Capture your audience’s attention
  • Ideation to creation
  • Expert advice

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Get Started with PP8

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Brands we have worked with