We offer Marketing Solutions
To ensure great results, all marketing campaigns require excellent project management skills, planning, creativity and the best team with the most appropriate skills. Here are some examples of how we can help you with your marketing projects.
Deerbridge Finance – Outsourced Head of Marketing
Marketing strategy to reflect the business goals to attract new customers
Detailed 12 month Marketing Plan with activities to support the marketing and business strategies
Briefed and managed agencies for rebrand and logo development. Included suite of new printed promotional material.
Trade event support to launch Deerbridge Finance to local business community.
Develop online campaign plan and manage agencies
“Having worked with Paula previously I sought her out to help me create a marketing plan that was within my budget. Paula has helped me to build my brand awareness, credibility, align my marketing activities, refresh my logo and colour palette not to mention manage the process and delivery of my marketing assets. Paula understands how to manage the strategy behind marketing and has a wealth of useful connections to get it done. To date she is the best money I have spent within my business.”
Stephen Thornton, Deerbridge Finance
Southern Trident – Outsourced Head of Marketing
Marketing strategy to reflect the business goals aimed at entering new sales channels
Detailed 18 month Marketing Plan with activities to support the marketing and business strategies
Managed agencies to deliver new printed exhibition materials, updating catalogues to reflect the new target customers
Supported the team at trade events to promote the products to new customers
Manage web and social media agencies
Community Point – comms launch of Lottery funded project
Lottery funded project to launch a community support programme connecting people suffering from isolation with local activities.
PP8 selected and briefed the creative and production teams to create the new brand identity.
Online and offline branded items: leaflets, branded templates for future printed advertising, promotional POS including: flags, sandwich board, shop signage
Website and social media design template
“Paula worked with us on the launch of a new service called ‘Community Point’ in 2019. Community Point aims to help prevent loneliness and/or social isolation by making it easier for people to link in with existing social activities, services and volunteering opportunities in their local area. The service is free to residents within the Boroughs of Guildford and Waverley and is based at Voluntary Action South West Surrey in Castle Street, Guildford.“
Lynda Mussell, Voluntary Action South West Surrey
Retail Lab @ GLEE – Project Managed Inspiration Hub at Trade Show
Brief was to create the idea and launch an innovative inspirational space for garden centre retailers at the annual garden trade event GLEE
PP8 selected and led the cross-functional team of industry experts to develop and implement the 500m2 interactive hub full of the latest trend information in retail.
2 year project in which we brought fresh, new content to the Retail Lab @ Glee focussing on consumer engagement, market insights and demonstrating future facing trend information
“I would highly recommend Paula for the great work she achieved as project manager on the Retail Lab at Glee. Managing four different groups of stakeholders. Paula had to liaise, interpret ideas, manage budgets, host calls, meetings, keep to deadlines and deliver a content piece at glee that had never been delivered to this scale before, as a result of the high standard of the feature, it has been shortlisted for two exhibition industry awards.”
Matt Mein, Hyve Group
The Horticultural Trades Association – Consumer Photography Competition
The HTA wished to organise a Photography competition for garden centre customers nationwide. The winning photos were selected for national garden gift cards.
PP8 briefed and organised the pitch and selected the chosen creative agency to develop the campaign and related materials.
A full collection of B2B marketing communications packs were created for the retailers with guidance notes on the competition.
Posters, leaflets and a full online marketing campaign was launched to communicate the campaign to gardening consumers.
“Paula’s a great professional to work with. Whether it’s providing strategic insight, tactical execution or acting as a critical friend or consultant she always provides great value in any marketing context.“
David Denny, HTA
OnCue – Marketing strategy and Plan
Marketing strategy to launch change of business direction including name and brand change
Detailed 12 month Marketing Plan with budgeted activities to target new target market
Briefed and introduced agencies to the client to create the new website and social media plan.