Five things you need to be doing NOW to end 2021 on a marketing high
We originally published this blog in 2020 when we’d only been living with Covid-19 for five months (imagine if we knew then what we know now!) We were all so keen to see the back of 2020 and welcome 2021
Why measuring marketing ROI can be difficult (but not impossible)
If you’re a business owner who finds it difficult to justify further investment into marketing, I can tell you that you aren’t alone. In fact, understanding what return a client can expect from specific marketing activities is something we come
Why it’s NOT a good idea to cut marketing spend during difficult times
When a business is hit by an unexpected drop in demand (much like we’ve seen over recent months) quite often the knee jerk reaction is a cost cutting exercise. After all, if the revenue isn’t coming in, you don’t want
5 Ways to Supercharge Your Marketing
We are halfway through 2020 now and thanks to the pandemic, for most businesses, the outlook for the year will have changed from the forecast made in January. So, now is the perfect time to ask – how is your
How to Brief Creative Providers (And Why That Matters)
When it comes to working with a creative person or business, the success or failure of the project often lies in the quality of the brief. Whether you need a new logo, a website, a video, a marketing campaign or
Why Your Marketing Needs a Strategy
No matter what type of business you’re in it’s important to tell people about it. You know what makes your products or services stand out against the competition but communicating it with your audience can be a challenge. Blogs, pay