How to create an outstanding marketing plan in just five steps
As we head into the dawn of a new financial year, it’s a natural time to draw a line in the sand and start afresh. If you feel like you want a fresh start when it comes to your marketing
Marketing management – three mistakes you should try to avoid!
In all the years I have under my belt working inhouse or outsourced as a Marketing Director, it’s safe to say there’s a few common themes I’ve noticed when it comes to business owners and marketing management. These are genuine
Five things you need to be doing NOW to end 2021 on a marketing high
We originally published this blog in 2020 when we’d only been living with Covid-19 for five months (imagine if we knew then what we know now!) We were all so keen to see the back of 2020 and welcome 2021
Why measuring marketing ROI can be difficult (but not impossible)
If you’re a business owner who finds it difficult to justify further investment into marketing, I can tell you that you aren’t alone. In fact, understanding what return a client can expect from specific marketing activities is something we come
Why it’s NOT a good idea to cut marketing spend during difficult times
When a business is hit by an unexpected drop in demand (much like we’ve seen over recent months) quite often the knee jerk reaction is a cost cutting exercise. After all, if the revenue isn’t coming in, you don’t want
5 Ways to Supercharge Your Marketing
We are halfway through 2020 now and thanks to the pandemic, for most businesses, the outlook for the year will have changed from the forecast made in January. So, now is the perfect time to ask – how is your