How to create a customer avatar which boosts your ROI
A sat nav doesn’t fulfil its job unless there’s an end destination put in. Yes, the user can see which roads are coming up and if they have some local knowledge they can guess the best route.
How to Excel at Exhibitions
Having a stand at an exhibition is a lot of work, but it can rewarding in many ways: Firstly, you get to be face-to-face with customers and suppliers. In our increasingly digitalised and hybrid-working world, the opportunities to physically meet
How to create an outstanding marketing plan in just five steps
As we head into the dawn of a new financial year, it’s a natural time to draw a line in the sand and start afresh. If you feel like you want a fresh start when it comes to your marketing
Marketing management – three mistakes you should try to avoid!
In all the years I have under my belt working inhouse or outsourced as a Marketing Director, it’s safe to say there’s a few common themes I’ve noticed when it comes to business owners and marketing management. These are genuine
Five things you need to be doing NOW to end 2021 on a marketing high
We originally published this blog in 2020 when we’d only been living with Covid-19 for five months (imagine if we knew then what we know now!) We were all so keen to see the back of 2020 and welcome 2021
Why measuring marketing ROI can be difficult (but not impossible)
If you’re a business owner who finds it difficult to justify further investment into marketing, I can tell you that you aren’t alone. In fact, understanding what return a client can expect from specific marketing activities is something we come