Why it’s NOT a good idea to cut marketing spend during difficult times
When a business is hit by an unexpected drop in demand (much like we’ve seen over recent months) quite often the knee jerk reaction is a cost cutting exercise. After all, if the revenue isn’t coming in, you don’t want
Five things you need to be doing NOW to end 2020 on a marketing high
It’s quite surprising how quickly we have reached the second half of 2020. As we write this blog, in September, we are just four months away from the dawn of 2021. We’ve lived through five months of uncertainty with the
5 Ways to Supercharge Your Marketing
We are halfway through 2020 now and thanks to the pandemic, for most businesses, the outlook for the year will have changed from the forecast made in January. So, now is the perfect time to ask – how is your
How to Brief Creative Providers (And Why That Matters)
When it comes to working with a creative person or business, the success or failure of the project often lies in the quality of the brief. Whether you need a new logo, a website, a video, a marketing campaign or
Why Your Marketing Needs a Strategy
No matter what type of business you’re in it’s important to tell people about it. You know what makes your products or services stand out against the competition but communicating it with your audience can be a challenge. Blogs, pay