LBC Boots, a well-loved brand among garden and outdoor enthusiasts, wanted to step up their game in the gardening industry. They turned to PP8 Marketing for help with strategy, branding, online visibility, and trade show presence. What started as a simple project quickly grew into a fantastic, ongoing partnership.
We first met LBC Boots at a consumer show where they were showcasing their products. Seeing their potential and recognising the need for a stronger brand presence, we jumped in to help.
LBC Boots already had good distribution in garden centres but needed a more robust brand profile to stand out. They wanted to improve their online presence, refine their branding, and optimise their trade show presentations.
Here’s how we helped them achieve those goals:
Marketing Strategy: We started by creating a tailored marketing strategy to boost LBC Boots’ brand visibility. This included identifying target demographics, refining messaging, and implementing effective promotional tactics. We also advised them on the best use of their marketing budget, ensuring every penny was well spent.
Branding: Understanding the importance of a strong brand identity, we worked with LBC Boots to refine their branding. This involved tweaks to their brand name and logo, selecting a cohesive colour palette, and aligning brand messaging to resonate with their audience across various channels.
Website Development: We spearheaded the creation of a brand-new website for LBC Boots. Designed to reflect their brand ethos and showcase their product range, the site is user-friendly, visually appealing, and optimised for search engines.
Photoshoot: To highlight the quality and appeal of LBC Boots’ products, we organised a professional photoshoot. High-quality images showcased the boots in various outdoor settings, reinforcing their suitability for all outdoor activities.
Social Media Management: We took over LBC Boots’ social media channels, managing content creation, posting schedules, and follower engagement. This boosted their brand visibility and audience interaction.
Trade Show POS Redesign: We revamped LBC Boots’ trade show point-of-sale materials to match their refreshed branding and messaging. The redesigned materials effectively showcased their products and attracted more visitors to their booth.
New Product Launches: When LBC Boots introduced a new range of lightweight clogs in a fresh colour palette, we supported them with strategy, photography, branded labels, catalogues, and other marketing materials, bringing a more professional look and feel to the product launch.
Choosing PP8 was all about the expertise that Carrie and Paula brought. We trusted they could grow our brand and help us become more visible online, in our stockists, and at trade shows.
The best part about working with PP8 Marketing is their honest feedback. We can always reach out with questions. They also have great knowledge of the core industry we’re targeting.
Since working with PP8 Marketing, we’ve grown our business online with the new website they helped design and have a better grasp of our SEO strategy. Our social media presence has flourished under Carrie’s management, along with many other behind-the-scenes marketing activities.
Charlie Burgess, LBC Boots UK
From that initial project, we quickly became more than just a one-off consultant. LBC Boots saw the value in what we brought to the table, and soon, we were working together on a regular basis. Over time, we’ve become their go-to marketing team. Whenever a new challenge pops up or when the directors have a difference of opinion, they turn to us as a trusted sounding board.
What makes this partnership special is the mutual trust and respect we’ve built. We’re not just executing marketing plans; we’re actively involved in their growth, helping them navigate through any bumps in the road. It’s been incredibly rewarding to see how far we’ve come from that initial strategy session.
Our partnership with LBC Boots shows how powerful strategic collaboration and tailored marketing solutions can be. By leveraging our expertise, LBC Boots has overcome challenges, strengthened their brand, and re-enforced themselves as a key player in the gardening industry. We’re thrilled to be a part of their ongoing success!
