Southern Trident Ltd. is a premier manufacturer of high-quality coir-based growing media and homeware products, catering to garden centres across the UK. Committed to sustainability and eco-conscious gardening solutions, Southern Trident sought to enhance its market presence and brand appeal among eco-conscious gardening consumers.
Objective: PP8 Marketing was engaged to provide comprehensive marketing support to Southern Trident Ltd. to help them achieve the following goals:
- Develop a marketing strategy aligning with the business goals to launch products through both online and garden centre retailers.
- Create a marketing communications plan to effectively launch the new product range to trade and consumers.
- Re-brand and re-position the company to appeal to eco-conscious gardening consumers.
- Launch new eye-catching and informative packaging.
- Manage public relations to build brand awareness and engagement.
- Organise and lead video and photography shoots for marketing purposes.
- Project manage the setup of exhibition stands at pan-European physical and virtual trade events.
- Oversee ongoing management of web and social media agencies, as well as print and production companies.
Marketing Strategy Development: PP8 Marketing crafted a comprehensive marketing strategy that outlined Southern Trident’s market positioning, target audience, and key messaging. This strategy provided a clear roadmap for launching their products through multiple retail channels, ensuring a cohesive approach that resonated with both online shoppers and traditional garden centre customers.
Marketing Communications Plan: A detailed marketing communications plan was developed to launch the new product range. This plan included targeted campaigns aimed at trade partners and consumers, leveraging various channels such as digital and traditional media outlets to maximise reach and impact.
Re-branding and Re-positioning: PP8 Marketing led a re-branding initiative to align Southern Trident’s image with the values of eco-conscious consumers. This involved refreshing the brand’s visual identity, messaging, and overall market positioning to emphasise sustainability and natural products and educate the target audience on how to grow with coir based growing media.
Public Relations Management: PP8 Marketing handled all aspects of PR, including media relations, press releases, and event coordination. These efforts were aimed at enhancing brand visibility and establishing Southern Trident as a leader in sustainable gardening solutions. The efforts led to Southern Trident winning numerous industry awards, including the coveted GLEE Sustainability Award.
Video and Photography Shoots: Planning, organising and leading video and photography shoots were critical to creating engaging marketing content. These assets were used across Southern Trident’s digital and print marketing materials, including instore video showcasing the products in use and highlighting their benefits.
Trade Event Management: PP8 Marketing project managed the setup and promotion of Southern Trident’s stands at pan-European physical and virtual trade events. This included coordinating logistics, designing booth layouts, and ensuring a compelling presentation of new product developments (NPD) to attract new customers.
Ongoing Agency Management: Continuous management of web and social media agencies, as well as print and production companies, was crucial to maintaining a consistent and effective marketing presence. PP8 Marketing ensured all external partners delivered quality results aligned with Southern Trident’s goals.
Results: Through these strategic efforts, Southern Trident successfully launched its product range across multiple retail channels, increased brand awareness, and positioned itself as a leading provider of sustainable gardening products. The collaboration with PP8 Marketing played a pivotal role in achieving these outcomes, driving growth and enhancing market presence in the eco-conscious gardening sector.
By partnering with PP8 Marketing, garden industry suppliers can achieve significant growth and market presence, as evidenced by Southern Trident’s success and feedback.
“If your business is looking to outsource it’s marketing function, then look no further. Having known Paula in the capacity of a Marketing consultant, I’ve really been impressed with her industry knowledge and ability to objectively work with small and medium businesses to deliver results. Her transparent, deliverables based working model is a real deal in times when companies struggle with excess overheads, while not being able to measure the value convincingly. I am particularly impressed with her ability to take full ownership of a task and execute it to the maximum satisfaction of stakeholders. As a marketing consultant, Paula earns my highest recommendation.. Balaji Manoharan, Southern Trident Ltd.
PP8 Marketing’s expertise in developing tailored marketing strategies, managing comprehensive re-branding initiatives, and coordinating high-impact PR and event efforts can provide the support needed to thrive in the competitive gardening market.
